What the hell is 3M Scotchlite? – DULCEDO COLLECTION

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What the hell is 3M Scotchlite?

What the hell is 3M Scotchlite?

You don’t have to be a scientist to know about 3M™ Scotchlite™, but you’re definitely in the fashion game if you wear it.

3M™ Scotchlite™ is a reflective material that has been around for over 70 years. The company 3M is a pioneer in the science behind retroreflectivity, and is the sole provider of the tech fabric.

Retroreflec…what? Basically, it occurs when light rays are returned in the direction from which they came. So in low light conditions – say in a club – the fabric will be illuminated by any light source - say your iPhone.

The guys from White Walls decided to use 3M™ Scotchlite™ as a cool add-on to Dulcedo Collection. “We wanted to represent Dulcedo as a rising model agency with a brilliant future, so we chose a very unique and luminous fabric. Instantly, it gives away a futuristic vibe, perfect for the new generation,” says Samir Ayachi, 1/3 of White Walls. Kind of like a secret code, the material shines and surprises.

So shine and surprise everybody with your new piece from Dulcedo Collection: you’re now a 3M aficionado.